There is hardly a cliché left about the Ruhr Area that still seriously represents the spirit of and life in the Ruhr Metropolis: not only has the Ruhr now become one of the cleanest rivers in Europe, but the decommissioning and cultural revitalisation of many old industrial site locations has also led to the growth of an entire cultural landscape here that is almost unique.

And yet, deep in the West of Germany, there is something that has grown and remained unchanged: the stakeholders in the Ruhr Area are honest and engaging, direct, uncomplicated and sincere. People who get things done.

The word has already gotten around, even beyond the borders of Germany, that the Ruhr Metropolis is an attractive destination. In order to now activate and bundle our energies in the field of MICE, Ruhr Tourismus has brought into being the initiative RUHR.MEETING – Die Macher im Westen (The ones who get things done in West Germany). Proactively supported by the project partners Essen Marketing GmbH, Tourismus & Marketing Oberhausen GmbH, Bochum Marketing GmbH, Dortmundtourismus e.V., Duisburg Marketing GmbH, Bochumer Veranstaltungs-GmbH, MESSE ESSEN GmbH, Westfalenhallen GmbH and Wirtschaftsförderung metropoleruhr GmbH, the Convention Bureau Ruhr is showing that the Ruhr Metropolis can be a site location not just for culture, but also for MICE. And business operations like conference hotels, event centres and event locations from throughout the region can also participate in the RUHR.MEETING partnership programme.

We have everything here that could be needed for events and meetings of all sizes: conference hotels, conference centres, over 160 special event locations, a range of location quality grades that can be measured against any of the TOP MICE destinations in Germany. And above all: people who make things happen.

...And if there is still time left over when work has reached its successful conclusion, Ruhr Tourismus offers the full range of options: from industrial heritage, through culinary insiders' tips, and high-adrenaline experiences for active visitors, all the way to successful days of shopping, there is the right supporting programme here for everyone, as well as a range of offers for fascinating extra days.